Substitution Effect: The Art of Intentional Choices with Your Time (Hardcover) (ISBN-13: 9781923589162)

Substitution Effect redefines Productivity by showing that, beyond money, true drive comes from purpose, mastery, and autonomy. Blending insights from Behavioural Economics, it tackles cognitive traps like Hyperbolic discounting and Loss aversion that sabotage decision-making. Through journaling and self-awareness, readers learn to build systems that align daily choices with long-term goals. In a world where AI for Work is reshaping industries, this book offers timeless principles and practical tools to create meaning, resilience, and sustained value in both personal and professional life.