Subtraction: The Subtle Art of Unleashing Boundless Innovation (Paperback) (ISBN-13: 9781990374029)

Innovation has hit a deadlock. Business, economy, ecology, governance, society and our familiar way of life are reeling from the aftermath of this shortfall. Yet, we keep looking in the wrong places for new discoveries that can alter the arc of our personal, organizational and collective destiny.

The time is ripe to humanize innovation. We must take an inside-out approach, starting from the very essence of our humanness to harness the immense potential that tools, methodologies, technologies and systems offer us.

The good news is that this can begin with each one of us. We are all innovators. Within each of us resides the capacity for boundless innovation. However, to unleash our infinite creative potential and take on the greatest challenges of our time, we must first undergo a radical expansion of consciousness, both at a personal and collective level. Using the timeless blueprint laid out in this book everyone can unleash their creative potential. By uncovering the faculties of innovation of the 5 layers of awareness, and by walking the nine steps of the Innovator's Journey, every individual or group will access the realm of innovation legends.