Successful Marketing Strategies for High-Tech Firms (Hardcover) (ISBN-13: 9781580537001)

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

Author: Eric Viardot
ISBN-10: 1580537006
ISBN-13: 9781580537001
Publisher: Artech House Publishers
Language: English
Published: 07/05/2004
Pages: 304
Format: Hardcover
Weight: 1.60lbs
Size: 10.24h x 7.30w x 0.86d