Successful student recruitment with Google ads: The essential guide (Paperback) (ISBN-13: 9789090328409)

Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started, - planning for success through budget estimation, - creating successful search campaigns on a shoestring budget, - keeping track of your results and continually improving.

Author: Guus Goorts
ISBN-10: 9090328408
ISBN-13: 9789090328409
Publisher: Adapt Innovatie
Language: English
Published: 02/06/2020
Pages: 124
Format: Paperback
Weight: 0.42lbs
Size: 9.00h x 6.00w x 0.29d