Successful Technological Integration for Competitive Advantage in Retail Settings (Hardcover) (ISBN-13: 9781466682979)

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

Author: Eleonora Pantano
ISBN-10: 1466682973
ISBN-13: 9781466682979
Publisher: Igi Global Scientific Publishing
Language: English
Published: 04/30/2015
Pages: 430
Format: Hardcover
Weight: 2.81lbs
Size: 11.00h x 8.50w x 0.94d