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Sufficiency in Business: The Transformative Potential of Business for Sustainability (Paperback) (ISBN-13: 9783837669107)
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Maike Gossen
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Books
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Description
xBusinesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.
Author: Maike Gossen
ISBN-10: 3837669106
ISBN-13: 9783837669107
Publisher: Transcript Publishing
Language: English
Published: 09/10/2024
Pages: 348
Format: Paperback
Weight: 1.03lbs
Size: 9.00h x 6.00w x 0.72d
Author: Maike Gossen
ISBN-10: 3837669106
ISBN-13: 9783837669107
Publisher: Transcript Publishing
Language: English
Published: 09/10/2024
Pages: 348
Format: Paperback
Weight: 1.03lbs
Size: 9.00h x 6.00w x 0.72d
By Maike Gossen
xMaike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation.
Laura Niessen is a doctoral researcher at the Maastricht Sustainability Institute at Maastricht University, the Netherlands. She works on sufficiency-based business models and on how companies can promote sufficiency practices amongst their customers.
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