Superior Customer Value: Finding and Keeping Customers in the Now Economy (Hardcover) (ISBN-13: 9780815380009)

Vendor: Art Weinstein
Product type: Books
Format: Hardcover
$245.00
$245.00
$245.00
Subtotal: $245.00
WR Book House

Superior Customer Value: Finding and Keeping Customers in the Now Economy

$245.00

Superior Customer Value: Finding and Keeping Customers in the Now Economy

$245.00
Format: Hardcover
Description
Description
x

This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.



Author: Art Weinstein
ISBN-10: 0815380003
ISBN-13: 9780815380009
Publisher: Routledge
Language: English
Published: 12/11/2018
Pages: 222
Format: Hardcover
Weight: 1.03lbs
Size: 9.00h x 6.00w x 0.56d
By Art Weinstein
By Art Weinstein
x

Art Weinstein, PhD, is Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He was the founding editor of the Journal of Segmentation in Marketing and has published more than 80 scholarly articles/papers and eight books on customer-focused marketing strategy. Dr. Weinstein has consulted for many leading technology and service companies.

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