Superior Customer Value: Finding and Keeping Customers in the Now Economy by Weinstein, Art

Superior Customer Value: Finding and Keeping Customers in the Now Economy (Paperback) (ISBN-13: 9780815390930)

Vendor: Art Weinstein
Product type: Books
Format: Paperback
$79.99
$79.99
$79.99
Subtotal: $79.99
Superior Customer Value: Finding and Keeping Customers in the Now Economy by Weinstein, Art

Superior Customer Value: Finding and Keeping Customers in the Now Economy

$79.99
Superior Customer Value: Finding and Keeping Customers in the Now Economy by Weinstein, Art

Superior Customer Value: Finding and Keeping Customers in the Now Economy

$79.99
Format: Paperback
Description
Description
x

This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.



Author: Art Weinstein
ISBN-10: 0815390939
ISBN-13: 9780815390930
Publisher: Routledge
Language: English
Published: 12/13/2018
Pages: 206
Format: Paperback
Weight: 0.67lbs
Size: 9.00h x 6.00w x 0.47d
By Art Weinstein
By Art Weinstein
x

Art Weinstein, PhD, is Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He was the founding editor of the Journal of Segmentation in Marketing and has published more than 80 scholarly articles/papers and eight books on customer-focused marketing strategy. Dr. Weinstein has consulted for many leading technology and service companies.

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