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This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. It will be of interest to scholars and students of the retail sector and retail management in Africa.
Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph's University, Philadelphia, USA.
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