Surfing the Global Tide: Automotive Giants and How to Survive Them by Wynn-Williams, M.

Surfing the Global Tide: Automotive Giants and How to Survive Them (Hardcover) (ISBN-13: 9780230579248)

Vendor: M. Wynn-Williams
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Surfing the Global Tide: Automotive Giants and How to Survive Them by Wynn-Williams, M.

Surfing the Global Tide: Automotive Giants and How to Survive Them

$54.99
Surfing the Global Tide: Automotive Giants and How to Survive Them by Wynn-Williams, M.

Surfing the Global Tide: Automotive Giants and How to Survive Them

$54.99
Format: Hardcover
Description
Description
x
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

Author: M. Wynn-Williams
ISBN-10: 0230579248
ISBN-13: 9780230579248
Publisher: Palgrave MacMillan
Language: English
Published: 04/22/2009
Pages: 271
Format: Hardcover
Weight: 1.25lbs
Size: 9.32h x 6.45w x 0.86d

Review Citation(s):
Choice 12/01/2009
By M. Wynn-Williams
By M. Wynn-Williams
x

MICHAEL WYNN-WILLIAMS is currently the Senior Analyst (Japan and South Korea) for IHS Global Insight and has extensive experience of the automobile industry in both a professional and academic capacity. He holds a PhD in automotive economics from Cardiff Business School and an MBA from Heriot-Watt University.

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