Survive to Thrive (Paperback) (ISBN-13: 9781439241295)

SURVIVE TO THRIVE: Sustaining Yourself, Your Brand and Your Business from Recession to Recovery reveals an insider's take on the glamorous real world of 1960s and 70s advertising and features a veritable "who's who" of mid-20th century luminaries. Part business bible, part advertising history and part personal memoir, Philip H. Geier, Jr. tells all as he recounts his career, pointing out mistakes as well as triumphs and sharing the takeaway lessons that led to his success and that of many others on both the agency and client side. As the man who created the blueprint of the global to regional network, Geier was named Chairman and CEO of Interpublic, the parent company of his original firm, McCann-Erickson, by the time he was 45. Geier's saga of the ad industry's evolution to meet the challenges of modern globalization provides deep insight into dealing with change, revealing how his relentless focus on the client's concerns changed the model of the effective account person.

Author: Philip H. Geier Jr
ISBN-10: 1439241295
ISBN-13: 9781439241295
Publisher: Booksurge Publishing
Language: English
Published: 11/06/2009
Pages: 270
Format: Paperback
Weight: 0.80lbs
Size: 9.02h x 5.98w x 0.57d

Review Citation(s):
Foreword 03/16/2010