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This book explores the management of sustainability issues in the context of the rural enterprise economy. It develops a common understanding of the necessary key terminology and core concepts in a still largely underexplored yet rapidly expanding research field and contributes to theory development by employing a multidisciplinary approach.
Susanne Gretzinger is an Associate Professor of BtoB Marketing and Regional Development in the Department of Business and Sustainability, University of Southern Denmark, Sønderborg, Denmark.
Birgit Leick is a Professor of innovation and entrepreneurship in the Department of Business and IT, School of Business, University of South-Eastern Norway, Bø, Norway.
Teemu Makkonen is a Professor of regional studies and economic geographer at the Karelian Institute, University of Eastern Finland, Joensuu, Finland.
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