Sustainability, Innovation, and Consumer Preference (Paperback) (ISBN-13: 9798369397008)

Digital platforms have transformed consumer behavior, shaping how people discover, explore, and purchase products and services. With the rise of social media, e-commerce sites, and mobile applications, consumers are more informed and connected. These platforms allow for instant access to information and reviews while creating communities where users can share experiences and recommendations. As a result, traditional marketing strategies are evolving, requiring brands to adapt to the fast-paced digital landscape and engage with consumers in meaningful ways. Understanding the influence of these platforms is essential for businesses that want to understand modern consumer behavior and build lasting customer relationships. Sustainability, Innovation, and Consumer Preference delves into the intersection of digital technologies and circular economy principles, highlighting how innovations in areas such as IoT, AI, blockchain, and big data are transforming traditional business models into more sustainable, resource-efficient systems. It explores the redesign of product life cycles, the role of Industry 4.0 in sustainable manufacturing, and the influence of digital platforms on consumer behavior. This book covers topics such as automation technology, social media, and waste management, and is a useful resource for computer engineers, marketing professionals, business owners, economists, academicians, and researchers.

Author: Ercan Ozen
ISBN-13: 9798369397008
Publisher: IGI Global
Language: English
Published: 12/02/2024
Pages: 622
Format: Paperback
Weight: 2.34lbs
Size: 10.00h x 7.00w x 1.25d