Sustainable Marketing Planning by Richardson, Neil

Sustainable Marketing Planning (Paperback) (ISBN-13: 9781032561721)

Vendor: Neil Richardson
Product type: Books
Format: Paperback
$54.95
$54.95
$54.95
Subtotal: $54.95
Sustainable Marketing Planning by Richardson, Neil

Sustainable Marketing Planning

$54.95
Sustainable Marketing Planning by Richardson, Neil

Sustainable Marketing Planning

$54.95
Format: Paperback
Description
Description
x
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.

Author: Neil Richardson
ISBN-10: 1032561726
ISBN-13: 9781032561721
Publisher: Routledge
Language: English
Published: 04/16/2024
Pages: 284
Format: Paperback
Weight: 1.09lbs
Size: 9.69h x 6.85w x 0.63d
By Neil Richardson
By Neil Richardson
x

Neil Richardson is an experienced marketing/business practitioner with substantial private sector experience, working for (and with) world-class companies and as a director of a social enterprise and other SMEs. Since 2005, Neil has taught Leeds Business School undergraduate, postgraduate and professional students. He now focuses on driving sustainability into the curriculum, is the lead academic in (sustainable marketing) research funding bids and supervises several doctoral tutees.

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