Sustainable Thought Leadership: How to build awareness and credibility to support business (Paperback) (ISBN-13: 9781439228166)

Many companies, especially small and midsize, suffer from the lack of awareness and credibility. Building thought leadership to support business is a method based on the corporate strategy and culture, and strategic marketing to reach an expert position in the eyes of the stakeholders. This book looks at the relationship between a strong company strategy, the company culture, and the strategic marketing message derived from them. These elements are the building blocks of a thought leader position. A dialogue with the stakeholders guarantees renewal that will help to sustain the leading position. The author has taken a pragmatic approach with guidance, examples, and two extensive case studies from successful growth companies: MySQL and Basware. This book has a strong focus on growing business and has been written for people building growth and success based on customer understanding, good products, and solid expertise: leaders, investors, marketing and HR persons, and company personnel.

Author: Sari Aapola
ISBN-10: 1439228167
ISBN-13: 9781439228166
Publisher: Booksurge Publishing
Language: English
Published: 04/27/2009
Pages: 156
Format: Paperback
Weight: 0.52lbs
Size: 9.02h x 5.98w x 0.36d