Tactical Influence: How I Countered An Insurgency With Words (Paperback) (ISBN-13: 9780578771427)

2021 Military Writers Society of America award winner!

A first hand account of changing from heavy-handed tactics to using the soft skills of communication during "Al-Queda's Last Stand" in Mosul, Iraq. The author successfully used techniques based on Robert Cialdini's classic book, Influence to counter an insurgency. This book is a page-turning account of one platoon's efforts in a kinetic environment to fight and win.

You will learn:

• A counterintuitive approach to squashing an insurgency among local civilian populations
• How to become a trusted person who the locals can depend upon
• Why using techniques of a stock broker may be your best friend in the field
• Think an iron fist will work in every situation? Think again!
• How a book by Warren Buffet's partner changed my strategy in the field
• Why you need to learn the strategy of reciprocity and how to apply it now
• The reason "door-to-door selling" will save you massive amounts of time in the long run
• But that's not all, you will learn the real life stories and case studies that applied these methods at an extremly high success rate.
  So, let me tell you the story of how we won our corner of Mosul, and how you can win at war, too. Let's get into it...
  Download Tactical Influence now!

Author: Mitchell C. Hockenbury
ISBN-10: 057877142X
ISBN-13: 9780578771427
Publisher: Tactical Influence
Language: English
Published: 10/13/2020
Pages: 200
Format: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.42d