Take Charge of your Brand: Quick and simple techniques to help you own and manage your personal brand for professional and personal success (Paperback) (ISBN-13: 9781724635877)

Guisselle is focused on helping organizations and individuals achieve success through enduring marketing and personal branding strategies. Her passion for helping organizations communicate their value, combined with her 20 years of marketing and communications experience in various industries, enables her to provide guidance to her employers that is relevant, diverse, and results-oriented. In her spare time, she volunteers as a mentor and serves on non-profit boards. She and her husband share a personal philosophy to "help improve the lives of others." She approaches her volunteer activities from the lens of her passion for marketing, and she tries to find opportunities to share those skills whenever possible-including sharing her knowledge and expertise on the importance of building your personal brand. She's also passionate about helping young Latinos/as with their personal and professional development. Guisselle holds a Bachelor's Degree from Santa Clara University in History and Italian and a Master's Degree from Golden Gate University in Integrated Marketing Communications. She is adjunct faculty for the University of Phoenix, Silicon Valley Campus, and teaches undergraduate and graduate marketing courses. She conducts marketing and personal branding workshops to private and public sector clients. Born in Nicaragua, and raised in San Jose, CA, she is also fluent in Spanish.