Take It from Me...: Occasional Thoughts on Marketing and Media (Hardcover) (ISBN-13: 9781543705843)

In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a broad sweep of subjects and issues. Many of the events that triggered these pieces occurred several years ago, but the principles to be drawn, and the lessons to be learnt, remain fresh and relevant for anyone with an interest in marketing, advertising and the media today.

Author: Chintamani Rao
ISBN-10: 1543705847
ISBN-13: 9781543705843
Publisher: Partridge Publishing India
Language: English
Published: 11/24/2019
Pages: 270
Format: Hardcover
Weight: 0.93lbs
Size: 8.00h x 5.00w x 0.75d

Review Citation(s):
Kirkus Reviews 01/01/0001