Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney (Hardcover) (ISBN-13: 9789811190551)

Proceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.

IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable odds, overtake one of the world's most beloved brands.

Author: Tom Mehrmann, Michael Switow
ISBN-10: 9811190550
ISBN-13: 9789811190551
Publisher: Switow Media
Language: English
Published: 10/23/2018
Pages: 278
Format: Hardcover
Weight: 1.19lbs
Size: 9.00h x 6.00w x 0.69d