Tech Fluent CEO: Build and Lead Extraordinary Digital Companies, Without Being a Tech Nerd (Hardcover) (ISBN-13: 9789916413333)

Nobody is proud to call themselves a "non-technical" founder or professional. After reading this book, you will never have to again.

It might seem like the biggest, fastest success stories in today's business landscape belong to the techies - while you risk being left behind as a second-class professional.

Are you missing out on opportunities because you don't understand technology well enough?

Do you feel inadequate or "out of the loop," unconfident about managing software engineers?

Contrary to popular advice, you don't need to learn to code or undergo some other intense education in order to become tech fluent.

Packed with beautifully simple explanations, bare-knuckle humour, and gripping inside stories from organizations as diverse as Netflix, Amazon, Facebook, Coca-Cola, McDonald's, and even the FBI and NASA, this definitive book will change the direction of your business and career overnight.