Technological Innovation (Hardcover) (ISBN-13: 9780521552998)

The capacity for technology businesses to grow and change with the times is linked to how these businesses develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external context. Technological Innovation addresses specific ways in which the slim odds of corporate success can be enhanced. It analyzes why companies choose certain new technologies, from a technological, economic, and institutional perspective. Based on multidisciplinary research on technological choice, the book bridges research and practice to provide an enlightening and practical study.

Author: Raghu Garud
ISBN-10: 0521552990
ISBN-13: 9780521552998
Publisher: Cambridge University Press
Language: English
Published: 04/28/1997
Pages: 390
Format: Hardcover
Weight: 1.40lbs
Size: 9.23h x 6.27w x 1.01d