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Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance (Paperback) (ISBN-13: 9783834919519)
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Ute Hillmer
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Books
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Description
xUte Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.
Author: Ute Hillmer
ISBN-10: 3834919519
ISBN-13: 9783834919519
Publisher: Gabler Verlag
Language: English
Published: 09/24/2009
Pages: 260
Format: Paperback
Weight: 0.74lbs
Size: 8.27h x 5.83w x 0.59d
Author: Ute Hillmer
ISBN-10: 3834919519
ISBN-13: 9783834919519
Publisher: Gabler Verlag
Language: English
Published: 09/24/2009
Pages: 260
Format: Paperback
Weight: 0.74lbs
Size: 8.27h x 5.83w x 0.59d
By Ute Hillmer
xDr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management.
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