Television and Its Audience (Paperback) (ISBN-13: 9780803981553)

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.

The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparent

Author: Patrick Barwise,Andrew Ehrenberg
ISBN-10: 0803981554
ISBN-13: 9780803981553
Publisher: Sage Publications UK
Language: English
Published: 11/29/1988
Pages: 220
Format: Paperback
Weight: 0.63lbs
Size: 8.50h x 5.50w x 0.50d