Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
The 21st Century Media (R)evolution; Emergent Communication Practices, Second Edition (Paperback) (ISBN-13: 9781433123511)
Vendor:
Jim MacNamara
Product type:
Books
- $52.85
$52.85- $52.85
- Unit price
- per
Subtotal:
$52.85
Description
xThe emergence of what are called 'new media' and 'social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices.
The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways.
Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.
Author: Jim MacNamara
ISBN-10: 1433123517
ISBN-13: 9781433123511
Publisher: Peter Lang Us
Language: English
Published: 11/22/2013
Pages: 486
Format: Paperback
Weight: 1.54lbs
Size: 8.80h x 5.90w x 1.10d
The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways.
Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.
Author: Jim MacNamara
ISBN-10: 1433123517
ISBN-13: 9781433123511
Publisher: Peter Lang Us
Language: English
Published: 11/22/2013
Pages: 486
Format: Paperback
Weight: 1.54lbs
Size: 8.80h x 5.90w x 1.10d
By Jim MacNamara
xJim Macnamara, PhD, FPRIA, FAMI, CPM, FAMEC is Professor of Public Communication at the University of Technology, Sydney. Prior to becoming an academic, he had a distinguished 30-year career in professional communication practice spanning journalism, public relations, and media research. He is the author of 12 scholarly and professional books on media and communication including Media and Male Identity: The Making and Remaking of Men and Public Relations Theories, Practices, Critiques. After completing undergraduate and Masters degrees in journalism and media studies, he gained his Doctor of Philosophy from the University of Western Sydney.
Recently Viewed Products
- Choosing a selection results in a full page refresh.