The 4ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness (Paperback) (ISBN-13: 9781502909237)

Yadvinder S. Rana is Professor of Cultural Management at the Catholic University in Milan (Italy), lecturer on Intercultural negotiation and influence at International MBA programs, and founder of Neglob, a management consultancy firm that assists companies in international negotiations and global teams performance improvement. Yadvinder holds an MBA from the Manchester Business School, a Master's Degree in Mechanical Engineering and an Executive Certificate in Global Negotiation from the Thunderbird School of Global Management Between 2004 and 2010 he was Africa, Asia & Pacific Sales Director for a global company leader in the luxury goods sector, directly managing commercial and marketing organizations in China and India, and establishing the company presence in China, India, Japan, S. Korea, South East Asia, Middle East (UAE, Bahrain, Kuwait, Qatar, Saudi Arabia), Lebanon, Egypt, Tunisia, Morocco, Australia and South Africa. Previously, between 1998 and 2003, he worked for Fiat Group in Pennsylvania, USA, London, UK and Lyon, France, leading cross functional teams implementing post M&A integration strategies (Case and New Holland, Iveco and Renault V.I., Fiat-GM JV).