The ABCs of Greening Communications (Paperback) (ISBN-13: 9781329991101)

The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche, and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.

Author: Sylvia Hoehns Wright
ISBN-10: 1329991109
ISBN-13: 9781329991101
Publisher: Lulu.com
Language: English
Published: 03/22/2016
Pages: 200
Format: Paperback
Weight: 1.05lbs
Size: 11.00h x 8.50w x 0.42d