The Ad Game by Lynnes, Milt

The Ad Game (Paperback) (ISBN-13: 9781477401644)

Vendor: Milt Lynnes
Product type: Books
Format: Paperback
$12.99
$12.99
$12.99
Subtotal: $12.99
The Ad Game by Lynnes, Milt

The Ad Game

$12.99
The Ad Game by Lynnes, Milt

The Ad Game

$12.99
Format: Paperback
Description
Description
x
NEW REVISED EDITION A fast moving novel of a fierce corporate power struggle set during seven days in the relentless world of an advertising agency. Will Raffensberger, ad agency CEO, dies suddenly. He leaves behind a firm on the edge of bankruptcy. What he doesn't leave is a succession plan. An ensuing power struggle pits the veteran number two executive against three young guns holding the reins of the business. While the contenders jockey for position, they also grapple with the daily pressures and intrigue of the ad game, a landscape reminiscent of the televison series "Mad Men." The leadership struggle culminates in a boardroom clash with a surprising outcome.

Author: Milt Lynnes
ISBN-10: 1477401644
ISBN-13: 9781477401644
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 06/04/2012
Pages: 216
Format: Paperback
Weight: 0.65lbs
Size: 9.02h x 5.98w x 0.46d
By Milt Lynnes
By Milt Lynnes
x
Milt Lynnes was executive vice president of one of the world's largest multi-national agencies. He then spent the final 15 years of his career as a partner at one of Chicago's largest privately held agencies and retired as CEO. He is a recipient of several dozen advertising creative awards. Now he splits his time between the ski slopes of Utah and the beaches of Naples, Florida.

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