The Ad Men and Women: A Biographical Dictionary of Advertising by Applegate, Edd

The AD Men and Women: A Biographical Dictionary of Advertising (Hardcover) (ISBN-13: 9780313278013)

Vendor: Edd C. Applegate
Product type: Books
Format: Hardcover
$83.00
$83.00
$83.00
Subtotal: $83.00
The Ad Men and Women: A Biographical Dictionary of Advertising by Applegate, Edd

The AD Men and Women: A Biographical Dictionary of Advertising

$83.00
The Ad Men and Women: A Biographical Dictionary of Advertising by Applegate, Edd

The AD Men and Women: A Biographical Dictionary of Advertising

$83.00
Format: Hardcover
Description
Description
x
This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

Author: Edd C. Applegate
ISBN-10: 0313278016
ISBN-13: 9780313278013
Publisher: Greenwood
Language: English
Published: 04/25/1994
Pages: 424
Format: Hardcover
Weight: 1.73lbs
Size: 9.58h x 6.39w x 1.30d

Review Citation(s):
Booklist 05/15/1994 pg. 1713
By Edd C. Applegate
By Edd C. Applegate
x
EDD APPLEGATE is Associate Professor of Advertising in the Department of Journalism, College of Mass Communication, Middle Tennessee State University. He has published five books on advertising, including Advertising: Concepts, Strategies, and Issues, and has contributed chapters to The Media in America, Corporate Magazines of the United States, and the Dictionary of Literary Biography.

Recently Viewed Products