The Adoption of E-commerce in SMEs (Paperback) (ISBN-13: 9783639046731)

The past decade has seen a 'push' by governments for small businesses to adopt and use e-commerce technologies. Part of many of these government initiatives has been for small businesses to form clusters or strategic alliances prior to adopting e-commerce so that they can compete with larger businesses. This study compares the adoption of e-commerce by small businesses that are part of an alliance with those that are not connected to any form of alliance. Two locations were investigated, Sweden and Aus-tralia. The results, which should be useful both to small business ow-ner/managers and relevant government agencies, show that while differences do exist, they are far from universal.

Author: Robert MacGregor
ISBN-10: 3639046730
ISBN-13: 9783639046731
Publisher: VDM Verlag Dr. Mueller E.K.
Language: English
Published: 07/04/2008
Pages: 376
Format: Paperback
Weight: 1.11lbs
Size: 9.00h x 6.00w x 0.78d