The Advertising and Business Side of Radio (Hardcover) (ISBN-13: 9781258331016)

The Advertising And Business Side Of Radio by Ned Midgley is a comprehensive guide to the world of radio advertising and business. This book covers everything from the history of radio advertising to the current state of the industry, and provides valuable insights into the inner workings of radio stations and advertising agencies. Midgley begins by discussing the early days of radio advertising, including the first radio commercials and the development of the radio industry. He then moves on to the modern era, discussing the various types of radio advertising, including spot advertising, sponsorships, and syndication. Throughout the book, Midgley provides practical advice for radio advertisers and business owners, including how to create effective radio ads, how to negotiate advertising contracts, and how to measure the success of radio campaigns. He also provides insights into the challenges facing the radio industry, including the rise of digital media and the changing habits of consumers. Overall, The Advertising And Business Side Of Radio is an essential resource for anyone involved in the world of radio advertising and business. It provides a comprehensive overview of the industry, along with practical advice and insights that can help businesses succeed in this dynamic and ever-changing field.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: Ned Midgley
ISBN-10: 1258331012
ISBN-13: 9781258331016
Publisher: Literary Licensing, LLC
Language: English
Published: 05/12/2012
Pages: 376
Format: Hardcover
Weight: 1.48lbs
Size: 9.00h x 6.00w x 0.88d