The Advertising Effect: How to Change Behaviour by Ferrier, Adam

The Advertising Effect: How to Change Behaviour (Paperback) (ISBN-13: 9780195593921)

Vendor: Adam Ferrier
Product type: Books
Format: Paperback
$29.95
$29.95
$29.95
Subtotal: $29.95
The Advertising Effect: How to Change Behaviour by Ferrier, Adam

The Advertising Effect: How to Change Behaviour

$29.95
The Advertising Effect: How to Change Behaviour by Ferrier, Adam

The Advertising Effect: How to Change Behaviour

$29.95
Format: Paperback
Description
Description
x
Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

Author: Adam Ferrier
ISBN-10: 0195593928
ISBN-13: 9780195593921
Publisher: Oxford University Press, USA
Language: English
Published: 07/01/2014
Pages: 240
Format: Paperback
Weight: 0.75lbs
Size: 8.90h x 6.00w x 0.60d
By Adam Ferrier
By Adam Ferrier
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Adam Ferrier, Chief Strategy Officer, CumminsRoss

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.

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