The Age of Responsibility: Csr 2.0 and the New DNA of Business (Hardcover) (ISBN-13: 9780470688571)

The new generation of CSR

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

• Provides a 'second generation' approach to CSR that will breathe new life into the movement
• Can increase the effectiveness of CSR as a strategy to create positive change in society through business
• Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these