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The rise of the internet since the mid-1990s has accelerated the creation, distribution, and use of data in all its forms. New industries and some of the world's largest businesses have been built on the back of this first wave of data-driven innovation. How we access and share information both professionally and socially has undergone a transformation.
This book outlines the key changes over the last 30 years that have led to this moment, what is changing in terms of how data is being used to create new products and services and what this means for how organizations can adapt to the emerging data-driven and AI landscape.
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