The A.I. Cruise Line: Making the Cruise Line Smart (Paperback) (ISBN-13: 9798647285706)

We seem to be living in the age of A.I. Everywhere you look, companies are touting their most recent A.I., machine learning, and deep learning breakthroughs, even when they are far short of anything that could be touted as a "breakthrough." "A.I." has eclipsed "Blockchain" and "Crypto" as the buzzword of today. Indeed, one of the best ways to raise VC funding is to stick 'AI' or 'ML' at the front of your prospectus and ".ai" at the end of your website. Separating fact from fiction is more important than it has ever been. The A.I. Cruise Line breaks down A.I., machine learning, and deep learning into five unique use cases-sound, time series, text, image, and video-and also reveals how cruise marketing executives can utilize this powerful technology to help them more finely tune their marketing campaigns, better segment their customers, increase lead generation and foster on strong customer loyalty. Today, "Personalization"-the process of utilizing mobile, social, geo-location data, web morphing, context, and even affective computing to tailor messages and experiences to an individual interacting with them-is becoming the optimum word in a radically new customer intelligence environment. The A.I. Cruise Line explains this complex technology in simple to understand terms and then shows how marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. The author, Andrew Pearson, shows cruise line companies how to avoid Adobe's warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commercial and open-source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI. The book's final chapter brings everything together and shows cruise executives how to increase revenue with revenue management techniques to be implemented on the slot floor, at the tables, in the front office, and at the casino's restaurants. Revenue management can extend beyond rooms, all the way down to the front office, into the cruise line's restaurant, and onto the casino floor. Pearson explains the conceptual framework of "total RM", and three necessary resources -- the RM tools, human resources, and "customer-centric revenue management." The A.I. Cruise Line takes into account how a patron who walks onto a ship will affect every facet of the cruise line company's operations. It follows a customer before arrival, through his or her entire stay, then keeps tabs on them once they leave. From the moment of first contact, when the casino's systems capture an IP Address, through capturing the social ID, to understanding the social activity, all the way through to the patron card sign up process so that the casino can understand gaming and commerce behavior. The A.I. Cruise Line helps casino executives ensure that every visitor to their property, no matter how big or how small, will so enjoy their experience that, once they leave, they will be only thinking one thing - how great it will be once they return.

Author: Andrew W. Pearson
ISBN-13: 9798647285706
Publisher: Independently Published
Language: English
Published: 12/16/2020
Pages: 452
Format: Paperback
Weight: 1.45lbs
Size: 9.02h x 5.98w x 1.01d