The AI Revolution in B2B Marketing and Sales: Disruptions of AI on Conventional B2B Markets (Paperback) (ISBN-13: 9798328791328)

This professional guidance provides a comprehensive playbook for leveraging artificial intelligence (AI) to drive measurable results in B2B marketing and sales strategies. With insights from real-world case studies spanning diverse industries and business sizes, it explores AI's transformative impact on understanding the AI-empowered buyer, delivering personalized omnichannel experiences, boosting sales productivity, and optimizing operations.

The book offers a strategic framework for successful AI implementation, covering data readiness, talent acquisition, governance, and ethical considerations. Globally applicable principles foster human-AI collaboration, enabling organizations worldwide to harness AI's potential ethically and profitably in the B2B domain.

Author: Stephan Sunn
ISBN-13: 9798328791328
Publisher: Independently Published
Language: English
Published: 06/18/2024
Pages: 50
Format: Paperback
Weight: 0.18lbs
Size: 9.00h x 6.00w x 0.10d