The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research by Conner, Paul

The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research (Paperback) (ISBN-13: 9780991629503)

Vendor: Paul Conner
Product type: Books
Format: Paperback
$14.99
$14.99
$14.99
Subtotal: $14.99
The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research by Conner, Paul

The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research

$14.99
The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research by Conner, Paul

The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research

$14.99
Format: Paperback
Description
Description
x
The AIM Process efficiently and effectively provides a functional solution for a fundamental challenge that exists in marketing research - making it actionable. As the book describes, the challenge is created by a purpose-process disconnect. The process typically used to design and conduct marketing research is disconnected from its primary purpose, supporting marketing decisions and actions (i.e., Applications). In a systematic, stepwise procedure, The AIM Process serves as an invaluable manual for marketing researchers and marketing research users to work together in designing and conducting marketing research that provides solid direction in making decisions from its results.

Author: Paul Conner
ISBN-10: 0991629507
ISBN-13: 9780991629503
Publisher: Paul Conner Consumer Research Services - DBA
Language: English
Published: 04/21/2014
Pages: 82
Format: Paperback
Weight: 0.27lbs
Size: 9.02h x 5.98w x 0.17d
By Paul Conner
By Paul Conner
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Paul Conner has been a consumer/marketing researcher since 1982 serving a variety of businesses and working for all company types-agency, client, and supplier. In 2004 he founded Emotive Analytics (originally experiEmotive analytics), a consumer research firm devoted to assessing the emotional dynamics of consumer behavior. Mr. Conner's works and thinking have been published in Quirk's, QRCA Views, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. Furthermore, he has spoken at AMA, QRCA, IFT, Path to Purchase Institute, Design & Emotion Society, and CTAM conferences and events.

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