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The Anatomy of Yes: The Story Behind Every Sale (Hardcover) (ISBN-13: 9781929266982)
Vendor:
Joseph G. Burke
Product type:
Books
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Description
xStories sell products. But why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime?
The answer is centuries old, and author Joseph G. Burke details how these stories began and how he applied them as a marketing executive at two of Forbes Top 25 Most Inspiring Companies in America.
Author: Joseph G. Burke
ISBN-10: 1929266987
ISBN-13: 9781929266982
Publisher: Wellspring
Language: English
Published: 05/01/2019
Pages: 128
Format: Hardcover
Weight: 0.65lbs
Size: 8.30h x 5.60w x 0.80d
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