The Anti-Marketeer's Handbook by Liley, Adrian

The Anti-Marketeer's Handbook (Paperback) (ISBN-13: 9780244243500)

Vendor: Adrian Liley
Product type: Books
Format: Paperback
$16.85
$16.85
$16.85
Subtotal: $16.85
The Anti-Marketeer's Handbook by Liley, Adrian

The Anti-Marketeer's Handbook

$16.85
The Anti-Marketeer's Handbook by Liley, Adrian

The Anti-Marketeer's Handbook

$16.85
Format: Paperback
Description
Description
x
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.

Author: Adrian Liley
ISBN-10: 0244243506
ISBN-13: 9780244243500
Publisher: Lulu Press
Language: English
Published: 06/02/2019
Pages: 306
Format: Paperback
Weight: 0.50lbs
Size: 7.00h x 4.25w x 0.64d

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