The Apple Way (Hardcover) (ISBN-13: 9780072262339)

Apple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005. More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution. This book is filled with real-world examples of Apple's phenomenally successful management principles, and is written by the bestselling author of several Harvard Business School Press titles.

Author: Jeffrey L. Cruikshank
ISBN-10: 0072262338
ISBN-13: 9780072262339
Publisher: McGraw-Hill Professional Publishing
Language: English
Published: 12/19/2005
Pages: 226
Format: Hardcover
Weight: 1.09lbs
Size: 9.32h x 6.44w x 0.93d