The Art of Asking Questions: Studies in Public Opinion, 3 (Paperback) (ISBN-13: 9780691615684)

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

Originally published in 1951.

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Author: Stanley Le Baron Payne
ISBN-10: 0691615683
ISBN-13: 9780691615684
Publisher: Princeton University Press
Language: English
Published: 07/14/2014
Pages: 266
Format: Paperback
Weight: 1.03lbs
Size: 10.00h x 7.00w x 0.56d