The Art of Choosing by Iyengar, Sheena

The Art of Choosing (Paperback) (ISBN-13: 9780446504119)

Vendor: Sheena Iyengar
Product type: Books
Format: Paperback
$19.99
$19.99
$19.99
Subtotal: $19.99
The Art of Choosing by Iyengar, Sheena

The Art of Choosing

$19.99
The Art of Choosing by Iyengar, Sheena

The Art of Choosing

$19.99
Format: Paperback
Description
Description
x
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

Author: Sheena Iyengar
ISBN-10: 0446504114
ISBN-13: 9780446504119
Publisher: Twelve
Language: English
Published: 03/09/2011
Pages: 368
Format: Paperback
Weight: 0.70lbs
Size: 7.90h x 5.20w x 1.00d

Review Citation(s):
New York Times Book Review 04/24/2011 pg. 24
Choice 02/01/2011
By Sheena Iyengar
By Sheena Iyengar
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Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, and in books such as Blink and The Paradox of Choice.

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