The Art of Social Media: Power Tips for Power Users (Hardcover) (ISBN-13: 9781591848073)

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media--the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."

Author: Guy Kawasaki, Peg Fitzpatrick
ISBN-10: 1591848075
ISBN-13: 9781591848073
Publisher: Portfolio
Language: English
Published: 12/04/2014
Pages: 208
Format: Hardcover
Weight: 0.50lbs
Size: 7.20h x 5.20w x 0.90d

Review Citation(s):
Indie Reader 01/22/2015