The Art of the Show An Introduction to the Study of Exhibition Management Fifth Edition (Paperback) (ISBN-13: 9798453482603)

The Art of the Show, an Introduction to the Study of Exhibition Management textbook, explores the world of exhibitions and events. The fifth edition focuses on the requirements for planning and holding a successful exhibition, both business-to-business and business-to-consumer events; what must be done leading up to the exhibition, during the exhibition and post-event, to create a marketplace for buyers and sellers that fosters engagement and offers a synergistic environment. Written by a broad spectrum of industry experts, this body of knowledge is a standard resource in university and college classrooms around the globe and provides an up-to-date resource for the experienced professional.

Author: Janet Sperstad
ISBN-10: 8453482608
ISBN-13: 9798453482603
Publisher: Independently Published
Language: English
Published: 08/10/2021
Pages: 540
Format: Paperback
Weight: 2.72lbs
Size: 11.02h x 8.50w x 1.09d