The Artist Entrepreneur: Finding Success in a New Arts Economy (Hardcover) (ISBN-13: 9781538123270)

The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today's artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process.

Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.

Author: Ronald C. McCurdy, Richard E. Goodstein, Eric J. Lapin
ISBN-10: 1538123274
ISBN-13: 9781538123270
Publisher: Rowman & Littlefield Publishers
Language: English
Published: 11/25/2019
Pages: 186
Format: Hardcover
Weight: 1.05lbs
Size: 9.10h x 6.20w x 1.00d