The Athlete Sponsorship How-To Playbook: Growing Partnerships That Matter (Paperback) (ISBN-13: 9798243136372)

In today's evolving sports landscape, student-athletes have more opportunities than ever to monetize their name, image, and likeness (NIL). The Athlete Sponsorship How-To Guide is a practical, a first step that is designed to help athletes navigate ideas in the world of sponsorships, personal branding, and business partnerships.

• Develop a personal brand that attracts sponsors
• Create compelling pitches and close deals
• Leverage social media for maximum exposure
• Work with companies to secure long-term partnerships
• Stay compliant while maximizing earning potential

Whether you're a high school athlete preparing for the NIL era, or a college athlete looking to land their first sponsorship, this book gives you the tools, strategies, and confidence to take control of your brand now and in the future.