The Bait must be Attractive to the Fish and not to the Fisherman (Paperback) (ISBN-13: 9783939556350)

In communication sciences partnerships between entertainment media professionals and sustainability organizations conveying prosocial messages are called 'Entertainment-Education (E-E) collaborations'. Whereas comprehensive research takes place in countries such as the Netherlands and the US, the field is a terra incognita in Germany. Even though German E-E collaborations are designed and implemented they still are unusual experiments. The qualitative study presents first results on characteristics, conditions and forms of E-E collaborations in Germany's television field since the 1990s. It reveals various factors leading to a highly complex situation for the collaborating partners. One central factor is the media legislation, which does not provide a clear orientation standard for the partners. Another one is the public acceptance of E-E collaborations. Some forms are accepted while others are not. Hence, for German television formats, forms with a low to medium level of collaboration (E-E service and E-E license partnerships) should be preferred in contrast to high level collaboration forms (E-E co-productions and E-E inscript participations).

Author: Sarah Lubjuhn
ISBN-10: 3939556351
ISBN-13: 9783939556350
Publisher: Oldib Verlag
Language: English
Published: 07/26/2013
Pages: 376
Format: Paperback
Weight: 0.99lbs
Size: 8.27h x 5.83w x 0.78d