The Balance Between Hustle & Flow: Knowing When to Make Things Happen and When to Let Them Happen (Hardcover) (ISBN-13: 9781982253646)

Theo Prodromitis is an award-winning entrepreneur, Amazon Seller, marketing strategist, philanthropist and Greek mom. She is the CEO and co-founder of Spa Destinations and CEO of Out Front Brands. Her passion for business is grounded in her love of "philotimo," the Greek cultural imperative to serve the greater good with honor. Theo is a best-selling author of The Success Formula together with Jack Canfield and Big Questions for Tough Times. A fierce advocate for women and small businesses, she is a United States House of Representatives Small Business Committee Congressional Witness and serves on the National Retail Federation Retail Advisory Council. Her awards include NRF Champion of Retail and 2020 Enterprising Women of the Year. Theo was the Executive Producer of the documentary "Dreamer" with 11-time Emmy Award winning Director Nick Nanton about the world's most innovative entrepreneurs. Theo is also a founding member of the Zuckerberg Institute, Randi Zuckerberg's initiative to empower worldwide entrepreneurship and women in STEM. Theo was featured in the USA Today Money Section, National Retail Federation's Retail Gets Real, Small Business Journal on International Women's Day, Business News Daily, Tampa Bay Times and Small Biz Daily. Amazon features include: Amazon Blog, Day One, Stories of Entrepreneurship, Storefront Women-Owned Business feature and Storefront of the Week, Yahoo Finance, Bay News 9, ABC Action News, FOX 13 and NBC and the Money section of USA Today. Theo earned a bachelor's degree in Political Science from the University of South Florida and a Yale University Certificate in The Science of Well Being. She is the dedicated mother of Mary, Jacqueline and Spero and the intrepid organizer of her big Greek family reunions.