The Basic Business Library: Core Resources and Services (Hardcover) (ISBN-13: 9781598846119)

Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic.

Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.

This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.

Author: Eric Forte
ISBN-10: 1598846116
ISBN-13: 9781598846119
Publisher: Libraries Unlimited
Language: English
Published: 11/30/2011
Pages: 240
Format: Hardcover
Weight: 1.05lbs
Size: 9.30h x 6.10w x 0.90d