The Beige Code: Your content is clear, professional and totally forgettable (and it's not all Al's fault) (Paperback) (ISBN-13: 9781067648305)

Nobody sets out to be boring. But in a post-AI world, professional content keeps converging on the same safe, polished, strangely lifeless middle ground.

AI gets the blame - but the problem started long before ChatGPT. The Beige Code brings together neuroscientists, marketing strategists, trust researchers and advocacy leaders to diagnose why 'beige' content has become the default online.

Because what separates distinctive content from everything else isn't tone or warmth. It's someone making a choice they're willing to stand behind. Based on the first Beyond the Beige summit, featuring insights from Mark Schaefer, Ashley Faus, Dr Carmen Simon and other leading experts.