The Best Kept Secret: What Technical Companies Keep Getting Wrong About Growth (Paperback) (ISBN-13: 9798254037187)

You have better technology than your competitors. So why are they beating you?

The problem isn't your product. It isn't your team. It's something more counterintuitive - and more solvable than you think.

The deeper your technical expertise, the harder it becomes to translate your value into language that moves buyers. Your knowledge isn't just an asset - it's a blind spot. And the more you've built, the bigger it gets.

This is the curse of knowledge. It's the reason brilliant technical companies lose deals they should win, and it's been hiding in plain sight.

The Best Kept Secret names it, maps it, and gives you the tools to fix it.